The adoption of New Public Management (NPM) and entrepreneurial government as strategies of public sector reform has changed the way in which public sector is managed and delivered it services. One of the major requirements of reform was to imitate private managerial principles with the aim to improve public sector efficiency and performance. Marketing is part of entrepreneurial government elements that can be taught in the context of public management. Therefore, this course is designed to expose students about the importance of marketing for public sector and how to utilise proven marketing principles and techniques to accomplish the goals of reform: to improve public sector efficiency and performance.