DC243 GFMA6043 KUMP W INTERNATIONAL BUSINESS
This course aims to develop an advanced understanding of international business operations and strategy. It encompasses a comprehensive range of topics, including globalisation, international business environments, international trade theories, foreign direct investment, modes of entry, global production and supply chain management, global marketing and international human resource management. Additionally, it delves into the formulation of international business strategy and the crucial task of analysing countries for operational purposes. Throughout this course, students will be equipped with the skills to meticulously analyze global business environments and engage in discussions regarding contemporary issues in international business.