This course is a compulsory component of the DBA program. In this course, students are required to undertake a consultancy assignment in any SMEs or large firms as a case study project. The businesses or firms will be chosen by the students themselves and the students are responsible to negotiate the details of the case study with the firms, resources and schedule any meetings. This case study project is an ideal opportunity and vehicle for integrating what the students have learned during the DBA program. The students should know how to apply these concepts and skills to a real problem solution. The students will also gain hand-on experience of undertaking consulting in an organization and this will enhance their academic understanding and practical skills of the consultancy process. Students will treat consultancy works as an ideal opportunity and vehicle for integrating what they have learned during the DBA program, and apply these concepts and skills to a real problem solution. Students will also gain hands-on experience of undertaking consulting in SMEs or large firms and this will enhance their academic understanding and practical skills of the consultancy process.