This course introduces students to the core concepts and theories of marketing and the nature of creative industries. The course address specific challenges of marketing in creative industries based around the concept of customer value by focusing on both the end consumers as well as the corporate or business consumers of creative products. The course will cover the four roles or marketing which are value analysis, value creation, value delivery and customer relationship management. Knowledge in marketing will enable students to evaluate various strategies to market creative products to the appropriate audience, and select the medium and distribution channels effectively.

This course will introduce students to the history and development of VFX through lectures, readings, and discussions of important works. Students will be exposed to the comprehensive overview of the process to create realistic VFX for film and TV by industry standards. The course will focus on the variety of ways in which VFX techniques have evolved to keep up with increasingly discerning audiences.

This course will introduce students to the history and development of VFX through lectures, readings, and discussions of important works. Students will be exposed to the comprehensive overview of the process to create realistic VFX for film and TV by industry standards. The course will focus on the variety of ways in which VFX techniques have evolved to keep up with increasingly discerning audiences.

This course is designed to expose students to internet technologies to support creative industry. Focus is given to web hosting, internet publishing, supporting technologies for internet advertisement, and future issues of the Internet technology and services.

This course is considered as one of the important courses for the preparation of graduates who are capable to write innovative program solutions using data structure concept. The course introduces students to data structures such as list, stack, queue, graph, recursion, trees, searching, sorting and hashing. Students will apply the data structure concept through assignments and project.

This course will expose the students to real creative industries working environment. Via this course, the students will be able to practice their hands on skills learned. Furthermore, this will act as a platform for them to experience the practice of team collaboration and management. As an added value, this course will nurture and equip the students with the much needed communication skills in working environment.

This course will expose the students to real creative industries working environment. Via this course, the students will be able to practice their hands on skills learned. Furthermore, this will act as a platform for them to experience the practice of team collaboration and management. As an added value, this course will nurture and equip the students with the much needed communication skills in working environment.

This course will expose the students to real creative industries working environment. Via this course, the students will be able to practice their hands on skills learned. Furthermore, this will act as a platform for them to experience the practice of team collaboration and management. As an added value, this course will nurture and equip the students with the much needed communication skills in working environment.

This course will expose the students to real creative industries working environment. Via this course, the students will be able to practice their hands on skills learned. Furthermore, this will act as a platform for them to experience the practice of team collaboration and management. As an added value, this course will nurture and equip the students with the much needed communication skills in working environment.