A231 BWFN3043 KUMP B BEHAVIORAL FINANCE
This course is designed to provide an introduction of behavioral finance concepts, which is based on the premise that financial decision-making is not necessarily driven by 'rational' considerations but may also be driven by aspects of personal and market psychology. Behavioral finance looks at the factors, biases and errors of judgement that trigger our mind to make wrong financial decisions. In particular, this course introduces cognitive biases, discusses its impact on the financial decision-making, and explores the behavior of individual investors, fund managers and corporate managers.
Lecturer: Prof. Madya Dr. Zahiruddin B Ghazali -
Category: A231