This course is a core major unit for Bachelor of Marketing students. The course provides a comprehensive understanding of the scope and impact of consumer behavior consisting of consumer analysis, consumer decision process, learning role, analysis criteria, attitudes and attitudes changes, problem recognition process, and current and future issues on consumer behavior. This course also discusses methods and techniques of consumer behavior measurements that could be applied to marketing strategy.

This course is a core major unit for Bachelor of Marketing students. The course provides a comprehensive understanding of the scope and impact of consumer behavior, consisting of consumer analysis, consumer decision process, learning role, analysis criteria, attitudes and attitudes changes, problem recognition process, and current and future issues on consumer behavior. This course also discusses methods and techniques of consumer behavior measurements that could be applied to marketing strategy.

This course discusses most aspects related to the activities of the sales management that must be managed by a sales manager, such as planning, implementing and controlling of programs developed for sales force. Students will be exposed to discuss on various sales activities and sales management strategies. Discussions include the understanding of professional salesmanship concept and function, strategic role of every sale function, sales force selection, effective team development, sales force management and supervision, sales force performance evaluation and effectiveness.

The course of marketing research is aimed to discuss and give experience to students in terms of methods, practices and the use of marketing research. An understanding regarding of process, design, sampling method, data collection, data processing, data analysis, and findings application for the reason of marketing decision will be concerned.

This course will discuss about Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Business (or industrial) organisations include manufacturing companies, government undertakings, private sector organisations, educational institutions, hospitals, distributors and dealers. Industrial goods are those an industry uses to produce an end product from one or more raw materials. The topics will include basic industrial marketing, buyer behaviour, developing and strengthening of relationships with clients, collecting and analyses of information, market segmentation, developing marketing mix for industrial markets, performance and control of the marketing mix.

This course will give an exposure to the students about the concept, theory related models to the service marketing. The purpose of the course is to provide students with an overview of key strategic concepts and distinctive management issues in modern service(s) management and marketing. The course is designed the prepare students to become an exclusive executive in service organization and it focus more on the dimensions of service marketing. Lectures and discussion will be focused on the relationship between the consumer and service provider and its complexity in managing them. Aspects of relationship marketing and the new servicedominant logic of marketing will also be covered. The underlying processes (particularly those in which customers are actively involved) will be discussed in order for students to run a service business that is both efficient and user friendly.

This course will expose students with concepts and strategies involve in today's retail activities. Students understanding on certain aspects are also emphasized such as retail industry as a whole, retail firms, customer focus, information gathering, store location, managing a retail business, human resource management, finance and operations, and merchandise management such as buying, price setting, promotional approach etc.

Students are introduced to basic concepts, theories and practices in personal salesmanship. This course emphasizes on traits of an effective salesperson, effective communication process and processes involve in personal salesmanship through real experiential learning.

Supply chain management encompasses a much broader logistics, it integrates the key processes in the flow of business from customers and end users through the manufacturer and follow next to the original supplier that makes the products, services or information available and add value to customers and stakeholders.