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A232 SCCG5433 KUMP A BROADCAST JOURNALISM

A232 SCCG5433 KUMP A BROADCAST JOURNALISM

Broadcast Journalism will provide students with the skills and knowledge to be informed consumers of media in a technological society. The course provides the opportunity for students to learn basic journalistic and technological skills to be used in career choices and television productions. Students will research, gather, and analyze information to create video productions for broadcast to a variety of audiences. Students will study a variety of broadcast news practices. The basic rules of broadcast news writing will be reviewed and stories will be written and delivered for both radio and television. Studio and newsroom procedures will also be examined. This course will cover news writing for the broadcast media, creating visuals for TV production, and incorporating remote and studio broadcasts into a seamless news production. The class will also focus on the differences between reporting skills for print and broadcast media.
Lecturer: Dr. Aselawati Binti Che Ab Adziz -

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Category: A232

A232 SCCT1013 KUMP A INFORMATION COMMUNICATION TECHNOLOGY (ICT) AND SOCIETY

A232 SCCT1013 KUMP A INFORMATION COMMUNICATION TECHNOLOGY (ICT) AND SOCIETY

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Category: A232

A232 SCCT2073 KUMP A MEDIA CREATIVITY AND AESTHETICS

A232 SCCT2073 KUMP A MEDIA CREATIVITY AND AESTHETICS

This course exposes students to aesthetic elements involved in media production. Students will learn how the elements contextually interact by analyzing media materials made by others and they will learn to creatively apply the acquired aesthetic principles in their own production work.
Lecturer: Zauridah bte Abdul Hamid -

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Category: A232

A232 SCCT2073 KUMP B MEDIA CREATIVITY AND AESTHETICS

A232 SCCT2073 KUMP B MEDIA CREATIVITY AND AESTHETICS

This course exposes students to aesthetic elements involved in media production. Students will learn how the elements contextually interact by analyzing media materials made by others and they will learn to creatively apply the acquired aesthetic principles in their own production work.
Lecturer: Zauridah bte Abdul Hamid -

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Category: A232

A232 SCCT2073 KUMP C MEDIA CREATIVITY AND AESTHETICS

A232 SCCT2073 KUMP C MEDIA CREATIVITY AND AESTHETICS

This course exposes students to aesthetic elements involved in media production. Students will learn how the elements contextually interact by analyzing media materials made by others and they will learn to creatively apply the acquired aesthetic principles in their own production work.
Lecturer: Zauridah bte Abdul Hamid -

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Category: A232

A232 SCCT3023 KUMP A RESEARCH METHODOLOGY IN MEDIA

A232 SCCT3023 KUMP A RESEARCH METHODOLOGY IN MEDIA

This course discusses the philosophy and processes involved in the research field of media. Preliminary discussions focused on the introduction of the principles and concepts of research. Next, students will have the skills to conduct research through certain stages starting from important concepts, design studies, research proposals, sampling, and measurement through to the final report of the study. The course also covers aspects of the analysis of quantitative and qualitative data as well as exposure to the use of computerized statistical analysis package.
Lecturer: Ts. Syamsyul Anuar bin Che Mey @ Ismail -

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Category: A232

A232 SCCT3233 KUMP A INTEGRATIVE MEDIA MARKETING

A232 SCCT3233 KUMP A INTEGRATIVE MEDIA MARKETING

This course aims to expose students on how to implement, integrated marketing communications plan (IMC), innovatively and creatively. Through this course, students will also learn about the revolution of mobile communication that can enhance market potential, especially in mobile marketing.
Lecturer: Dr. Rohana binti Mijan -

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Category: A232

A232 SCCT3233 KUMP B INTEGRATIVE MEDIA MARKETING

A232 SCCT3233 KUMP B INTEGRATIVE MEDIA MARKETING

This course aims to expose students on how to implement, integrated marketing communications plan (IMC), innovatively and creatively. Through this course, students will also learn about the revolution of mobile communication that can enhance market potential, especially in mobile marketing.
Lecturer: Dr. Rohana binti Mijan -

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Category: A232

A232 SCCT3433 KUMP A DIGITAL BROADCASTING MANAGEMENT

A232 SCCT3433 KUMP A DIGITAL BROADCASTING MANAGEMENT

Broadcasting management is central to the process of the broadcasting program production. It involves all three branches of the main stage world broadcasting, which began from the pre-production, production, and post production. Importance of broadcasting management highly preferred in ensuring product quality coincided with what was planned. In this course, students will be exposed from the administration, operation, until the use of equipment, either theoretically or practically. Combined aspects of the management system will be a continuation on producing a quality broadcasting based on the philosophy of "work in a team".
Lecturer: Khairul Anuar bin Abdul Malik -

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Category: A232

A232 SCIH2103 KUMP A INTERACTION DESIGN

A232 SCIH2103 KUMP A INTERACTION DESIGN

This course aims at both BSc Computer Science students and students from range of backgrounds who want to find out more about interaction design, technology and its contribution to the digital economy. The scope is broader than human-computer interaction (HCI) in terms of issues, topics and methods. It includes how cognitive, social and affective issues apply to interaction design; and how to gather, analyze and present data for interaction design. Students will be exposed to design thinking and visual doing to practice design and evaluation for usable products, systems and services. The content and activities are curated based on design thinking pedagogy which is a human-centered problem-solving approach to enhance students' creativity and innovation.
Lecturer: Prof. Madya Dr. Husniza binti Husni -

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Category: A232

A232 SCIH2103 KUMP B INTERACTION DESIGN

A232 SCIH2103 KUMP B INTERACTION DESIGN

This course aims at both BSc Computer Science students and students from range of backgrounds who want to find out more about interaction design, technology and its contribution to the digital economy. The scope is broader than human-computer interaction (HCI) in terms of issues, topics and methods. It includes how cognitive, social and affective issues apply to interaction design; and how to gather, analyze and present data for interaction design. Students will be exposed to design thinking and visual doing to practice design and evaluation for usable products, systems and services. The content and activities are curated based on design thinking pedagogy which is a human-centered problem-solving approach to enhance students' creativity and innovation.
Lecturer: Dr. Hapini bin Awang -

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Category: A232

A232 SCIM1043 KUMP A CRITICAL AND CREATIVE THINKING

A232 SCIM1043 KUMP A CRITICAL AND CREATIVE THINKING

This course introduces students to the principles and techniques of creative and critical thinking. It emphasizes creative and active thought processes, and presents students with a process for solving problems and resolving controversial issues. Discussions of how to evaluate ideas and how to question long-held assumptions or biases help students look at concepts critically.
Lecturer: Dr. Hushinaidi bin Abdul Hamid -

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Category: A232

A232 SCIM1063 KUMP A CREATIVE ECONOMY

A232 SCIM1063 KUMP A CREATIVE ECONOMY

This course offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics. It exposes students to a new cultural economics, or known as an evolutionary economics of creative industries. It focuses on the role of entrepreneurship, innovation trajectories and the market process of creative destruction. It connects the creative industries to different phases of an innovation trajectory and to the organisations, social networks and institutions that facilitate the innovation trajectory.
Lecturer: Dr. Mohamad Fitri bin Mohamad Haris -

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Category: A232

A232 SCIM1063 KUMP B CREATIVE ECONOMY

A232 SCIM1063 KUMP B CREATIVE ECONOMY

This course offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics. It exposes students to a new cultural economics, or known as an evolutionary economics of creative industries. It focuses on the role of entrepreneurship, innovation trajectories and the market process of creative destruction. It connects the creative industries to different phases of an innovation trajectory and to the organisations, social networks and institutions that facilitate the innovation trajectory.
Lecturer: Prof. Madya Gs. Dr. Ruzinoor b. Che Mat -

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Category: A232

A232 SCIM1093 KUMP A INTRODUCTION TO CINEMATOGRAPHY

A232 SCIM1093 KUMP A INTRODUCTION TO CINEMATOGRAPHY

This course discusses both the artistry and craftsmanship of cinematography and visual storytelling. Few art forms are as tied to their tools and technology as is cinematography
Lecturer: Mohamad Amir Bin Abu Seman @ Ismail -

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Category: A232

A232 SCIM1093 KUMP B INTRODUCTION TO CINEMATOGRAPHY

A232 SCIM1093 KUMP B INTRODUCTION TO CINEMATOGRAPHY

This course discusses both the artistry and craftsmanship of cinematography and visual storytelling. Few art forms are as tied to their tools and technology as is cinematography
Lecturer: Mohamad Amir Bin Abu Seman @ Ismail -

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Category: A232

A232 SCIM2033 KUMP A CREATIVE AUDIO

A232 SCIM2033 KUMP A CREATIVE AUDIO

This course focuses on digital audio technology and production. Students are exposed to understanding basic features and forms of sound. Apart from that they will also learn of various sources of digital information to design digital recording set-ups that satisfy various production requirements. At the end of the course, students are expected to be able to produce digital audio that fulfill industry standards.
Lecturer: Dr. Mohamad Fitri bin Mohamad Haris -

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Category: A232

A232 SCIM2053 KUMP A CREATIVE WRITING

A232 SCIM2053 KUMP A CREATIVE WRITING

This course is designed to equip students with personal creativity in writing. It describes the concepts of creative writing using figurative language and icons as well as images. It polishes students creativity in various writing formats - combining with skills in writing poetry, short stories, playwriting - and writing for various platforms - screen, social media, interactive media. It consolidates the importance music and sound in creative writing and appreciates the combination of multiple audio and visual formats to create masterpiece. This will assist students to produce convincing copywriting, synopsis and comprehensive description for creative industry products and services.
Lecturer: Mohd Fairuz bin Mhd Padoli -

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Category: A232

A232 SCIM2313 KUMP A DIGITAL ANIMATION

A232 SCIM2313 KUMP A DIGITAL ANIMATION

This course is designed for students to learn both practical and theoretical knowledge in constructing 3D animation. It is a complex interdisciplinary subject of artistic expression and technological understanding, requiring an open creative mindset from students. Throughout the course, there will be several projects to help students build problem solving abilities toward the subject in an incremental way. Each project requires the students to combine theoretical and practical approaches in producing the solution.
Lecturer: Dr. Valarmathie a/p Gopalan -

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Category: A232

A232 SCIM3013 KUMP A ARTIST MANAGEMENT

A232 SCIM3013 KUMP A ARTIST MANAGEMENT

This course focuses on the management and marketing of artist in the creative industries. The course covers management theory to the artist management, featuring principles of artist management, contract management, business and marketing strategies, artist development, and manager roles in the creative industries.
Lecturer: Dr. Adzira Binti Husain -

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Category: A232
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