A232 BPMM3133 KUMP A RETAILING MANAGEMENT
This course will expose students with concepts and strategies involve in today's retail activities. Students understanding on certain aspects are also emphasized such as retail industry as a whole, retail firms, customer focus, information gathering, store location, managing a retail business, human resource management, finance and operations, and merchandise management such as buying, price setting, promotional approach etc.
Lecturer: Dr. Muhammad Awais Ilyas -
Category: A232