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A232 BPCM3103 KUMP B INTEGRATED MARKETING COMMUNICATION

A232 BPCM3103 KUMP B INTEGRATED MARKETING COMMUNICATION

This course exposes the students to the concept, management process and the Integrated Marketing Communication tools. This course also will focus on current issues that are related to advertising rules and regulation, sales promotion, direct selling in Malaysia, green marketing concept, ethical issues and social marketing communication. The exposures and knowledge regarding the abovementioned will assist the students to develop an effective marketing communication plan.
Lecturer: Dr. Hafiz Waqas Ahmed Ansari -

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Category: A232

A232 BPIN3053 KUMP A MANAGEMENT INFORMATION SYSTEM

A232 BPIN3053 KUMP A MANAGEMENT INFORMATION SYSTEM

This course introduces students to management information system available in all contemporary business organization. It involves the development and use of information systems that help organizations achieve their goals and objectives. In the 21st century every significant advance in business will involve technology. Whether you want to make healthy food faster, or design and build greener cars, or reduce costs in the supply chain, these opportunities will involve technology, and most will involve information systems in one form or another. Students need to understand, recognize, and fully appreciate the power of technology and how it drives information flow and management practices.
Lecturer: Dr. Norzalila Binti Jamaludin -

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Category: A232

A232 BPME3033 KUMP A E-COMMERCE

A232 BPME3033 KUMP A E-COMMERCE

The course aims to provide a versatile introduction and understanding in e-commerce to undergraduates majoring in business management and entrepreneurship. Students are able to relate to a wide range of e-commerce applications and issues that cover various sectors of economy including manufacturing, wholesale, retail and services. Furthermore, students also aware about the pervasive nature of web technology in the form of mobile, location based and social commerce that have a great impact on business activities today and in the future.
Lecturer: Prof. Madya Dr. Sahadah binti Haji Abdullah -

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Category: A232

A232 BPME3033 KUMP B E-COMMERCE

A232 BPME3033 KUMP B E-COMMERCE

The course aims to provide a versatile introduction and understanding in e-commerce to undergraduates majoring in business management and entrepreneurship. Students are able to relate to a wide range of e-commerce applications and issues that cover various sectors of economy including manufacturing, wholesale, retail and services. Furthermore, students also aware about the pervasive nature of web technology in the form of mobile, location based and social commerce that have a great impact on business activities today and in the future.
Lecturer: Ts. Dr. Mathivannan a/l Jaganathan -

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Category: A232

A232 BPME3033 KUMP C E-COMMERCE

A232 BPME3033 KUMP C E-COMMERCE

The course aims to provide a versatile introduction and understanding in e-commerce to undergraduates majoring in business management and entrepreneurship. Students are able to relate to a wide range of e-commerce applications and issues that cover various sectors of economy including manufacturing, wholesale, retail and services. Furthermore, students also aware about the pervasive nature of web technology in the form of mobile, location based and social commerce that have a great impact on business activities today and in the future.
Lecturer: Dr. Yeoh Khar Kheng -

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Category: A232

A232 BPME3033 KUMP D E-COMMERCE

A232 BPME3033 KUMP D E-COMMERCE

The course aims to provide a versatile introduction and understanding in e-commerce to undergraduates majoring in business management and entrepreneurship. Students are able to relate to a wide range of e-commerce applications and issues that cover various sectors of economy including manufacturing, wholesale, retail and services. Furthermore, students also aware about the pervasive nature of web technology in the form of mobile, location based and social commerce that have a great impact on business activities today and in the future.
Lecturer: Dr. Yeoh Khar Kheng -

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Category: A232

A232 BPME3043 KUMP A FAMILY BUSINESS

A232 BPME3043 KUMP A FAMILY BUSINESS

This course emphasizes on the management of family businesses. Students will be exposed to the concept of family business, the developmental model of family business, communication, conflicts and solutions, the compensation model, strategic planning, and succession planning. They will also be exposed to the strengths and weaknesses of family business, dynamic interaction, family business culture, and issues regarding family business.
Lecturer: Dr. Norria Binti Zakaria -

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Category: A232

A232 BPME3043 KUMP B FAMILY BUSINESS

A232 BPME3043 KUMP B FAMILY BUSINESS

This course emphasizes on the management of family businesses. Students will be exposed to the concept of family business, the developmental model of family business, communication, conflicts and solutions, the compensation model, strategic planning, and succession planning. They will also be exposed to the strengths and weaknesses of family business, dynamic interaction, family business culture, and issues regarding family business.
Lecturer: Dr. Norria Binti Zakaria -

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Category: A232

A232 BPME3043 KUMP C FAMILY BUSINESS

A232 BPME3043 KUMP C FAMILY BUSINESS

This course emphasizes on the management of family businesses. Students will be exposed to the concept of family business, the developmental model of family business, communication, conflicts and solutions, the compensation model, strategic planning, and succession planning. They will also be exposed to the strengths and weaknesses of family business, dynamic interaction, family business culture, and issues regarding family business.
Lecturer: Dr. Nur Yuhainis binti Ab Wahab -

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Category: A232

A232 BPME3043 KUMP D FAMILY BUSINESS

A232 BPME3043 KUMP D FAMILY BUSINESS

This course emphasizes on the management of family businesses. Students will be exposed to the concept of family business, the developmental model of family business, communication, conflicts and solutions, the compensation model, strategic planning, and succession planning. They will also be exposed to the strengths and weaknesses of family business, dynamic interaction, family business culture, and issues regarding family business.
Lecturer: Dr. Nur Yuhainis binti Ab Wahab -

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Category: A232

A232 BPME3053 KUMP A SEMINAR IN ENTREPRENEURSHIP

A232 BPME3053 KUMP A SEMINAR IN ENTREPRENEURSHIP

This course is aimed at enabling students to discuss issues and latest development in the field of entrepreneurship from the concept, techniques and practices. All these can be seen from the context of the effort shown by the business organization to achieve their strategic goals. Students are expected to assume the perspective of an entrepreneur ready to solve any business problems professionally and effectively. Students are expected to apply the entrepreneurial knowledge acquired from other entrepreneurship courses in this course.

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Category: A232

A232 BPME3053 KUMP B SEMINAR IN ENTREPRENEURSHIP

A232 BPME3053 KUMP B SEMINAR IN ENTREPRENEURSHIP

This course is aimed at enabling students to discuss issues and latest development in the field of entrepreneurship from the concept, techniques and practices. All these can be seen from the context of the effort shown by the business organization to achieve their strategic goals. Students are expected to assume the perspective of an entrepreneur ready to solve any business problems professionally and effectively. Students are expected to apply the entrepreneurial knowledge acquired from other entrepreneurship courses in this course.
Lecturer: Prof. Madya Dr. Norashidah Binti Hashim -

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Category: A232

A232 BPME3063 KUMP A ENTREPRENEURIAL NETWORKING MANAGEMENT

A232 BPME3063 KUMP A ENTREPRENEURIAL NETWORKING MANAGEMENT

The course is structured on the basis that the business generated by the ability of entrepreneurs to create good relations with certain parties. The basic concepts of the theory in social networks related to entrepreneurial activities will be exposed to the students. This course also involves discussion about theoretical content and the process of building and maintaining relations with the entrepreneurs of the internal organization and external organization. Students will be exposed to wisely, beneficial and ethically networking management.
Lecturer: Dr. Maliani binti Mohamad -

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Category: A232

A232 BPME3063 KUMP B ENTREPRENEURIAL NETWORKING MANAGEMENT

A232 BPME3063 KUMP B ENTREPRENEURIAL NETWORKING MANAGEMENT

The course is structured on the basis that the business generated by the ability of entrepreneurs to create good relations with certain parties. The basic concepts of the theory in social networks related to entrepreneurial activities will be exposed to the students. This course also involves discussion about theoretical content and the process of building and maintaining relations with the entrepreneurs of the internal organization and external organization. Students will be exposed to wisely, beneficial and ethically networking management.
Lecturer: Prof. Madya Dr. Armanurah Binti Mohamad -

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Category: A232

A232 BPME3073 KUMP A ENTREPRENEURSHIP

A232 BPME3073 KUMP A ENTREPRENEURSHIP

This course emphasize on the assimilating aspect of the entrepreneurial culture among students in the hope that they will translate the entrepreneurial values in their daily lives. The students will be more exposed on entrepreneurship as for its history, evolving concepts and theories. This course will expose them towards developing the appropriate skills and behavior to become successful entrepreneurs. Emphasis will be given on the aspect of creativity and innovation to enable them to recognize the business opportunities, how to develop the business and to solicit the resources to develop their business. They will also be exposed to the various relevant current issues in entrepreneurship development in Malaysia and the global context.
Lecturer: Norita Binti Deraman -

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Category: A232

A232 BPME3073 KUMP B ENTREPRENEURSHIP

A232 BPME3073 KUMP B ENTREPRENEURSHIP

This course emphasize on the assimilating aspect of the entrepreneurial culture among students in the hope that they will translate the entrepreneurial values in their daily lives. The students will be more exposed on entrepreneurship as for its history, evolving concepts and theories. This course will expose them towards developing the appropriate skills and behavior to become successful entrepreneurs. Emphasis will be given on the aspect of creativity and innovation to enable them to recognize the business opportunities, how to develop the business and to solicit the resources to develop their business. They will also be exposed to the various relevant current issues in entrepreneurship development in Malaysia and the global context.
Lecturer: Norita Binti Deraman -

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Category: A232

A232 BPME3113 KUMP A INCUBATOR 4

A232 BPME3113 KUMP A INCUBATOR 4

This course will develop students' skills to analyze a company's resources and abilities, understand and develop an exit strategy, identify the financial opportunity of a venture, as well as how to suitably fund each stage of the business. Students will adopt the lean model methodology and learn how to use a business model canvas to brainstorm, iterate, and develop an idea that is both viable and impactful. This means they have to learn to communicate with customers, partners, suppliers, manufacturers, and competitors, as they encounter the chaos and uncertainty of how a startup actually works.
Lecturer: Prof. Madya Dr. Sahadah binti Haji Abdullah -

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Category: A232

A232 BPME4023 KUMP A ENTREPRENEURIAL SALES MANAGEMENT

A232 BPME4023 KUMP A ENTREPRENEURIAL SALES MANAGEMENT

BPME 4023 - Entrepreneurial Sales Management focuses on the comprehension of theory and concepts in selling and sales management that contextualized in the nascent entrepreneurial firm setting. The main narrative focuses on developing and maintaining relationships with customers and managing the sales process of finding, concerting, and keeping customers while achieving the entrepreneurial firm goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties, responsibilities, and problems are included. The learning & teaching method involves mix mode of synchronous and asynchronous as the students are working in the industry and business setting.
Lecturer: Dr. Yeoh Khar Kheng -

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Category: A232

A232 BPME4112 KUMP A SEED 1

A232 BPME4112 KUMP A SEED 1

The course aims to enable students to identify best practices and problems inherent in the existing business. Students also need to understand businesses practically run by entrepreneurs in marketing, small business management, human resource management, legal aspects of setting up the business, financial management practices (insurance, taxes, banking services), accounting, and operational management. At this stage, the students can identify best practices, strengths, and weaknesses, and propose solutions to issues in business. Students also need to identify potential business opportunities for venture and translate them into business planning early.
Lecturer: Dr. Mohd Sufli Bin Yusof -

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Category: A232

A232 BPME4212 KUMP A SEED 2

A232 BPME4212 KUMP A SEED 2

This course covers the strategic entrepreneurial and financial aspects of an early-stage venture. This course will help students to solidify the four (4) important elements in the business plan which are; 1) marketing plan, 2) operational plan, 3) management or organisational plan, 4) financial plan. It includes establishing a firms customer base, raising funds, producing products/services, starting selling and getting the first revenue. An understanding of what it takes to survive and sustain in the marketplace and conceptualize the details of a strategic entrepreneurial venture and financial plan activities are essential. Therefore, this course will expose students to the concepts of business model, market analysis, marketing strategy, operational strategy, administrative/management strategy and financial strategy. This course also will guide students to develop the projection of the firms cash flow, financing schedule, repayment schedule and net income statement as well as evaluation of the viability of the firms business to raise fund.
Lecturer: Dr. Muhamad Ali Imran Bin Kamarudin -

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Category: A232
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