The world of media is changing rapidly, or so it seems: audiences for mass entertainment are dwindling, teenagers are more likely to read online than to ever read a newspaper, and job cuts in the US and Malaysian media industries are rampant as the production work gets outsourced internationally. Yet at the same time more media gets produced and consumed all the time. Every year we spend more time watching TV and movies, playing computer and video games, listening to music, following the daily news. Surely this must be a golden age for the media business. After attending this course, student are able to understand and analyze the most current paradigms and key debates in the area of media production and management, including works on design, the management of creativity and innovation, legal and financial aspects, the economics of production and use, labour issues and work rules, ethics, and organizational communication. Lastly, the ability to come up with new and innovative ways to think about future strategies for media professionals and organizations.