DC233 BDMR8073 KUMP A QUANTITATIVE RESEARCH FOR BUSINESS

This course provides students an opportunity to learn more about a quantitative research method which normally used for social science research. The student will learn the empirical and analytical stage of the research process in an integrated way by examining aspects of measurement, design and analysis. This will be followed by issues of validity and reliability in measurement theory and practice. Finally, this course will discuss quantitative data analysis technique, questionnaire design, instrument scaling and sampling technique. A discussion of exploratory factor analysis, confirmatory factor analysis will precede detail discussion of parametric testing including t- test, analysis of variance, correlation, regression and structural equation modelling.