This course will provide a comprehensive theoretical and practical framework for planning and managing sport and recreation events. Specifically, the emphasis of this course is placed on the importance of management in sport tourism events. The course will also focus on designing and planning, marketing, financial as well as event evaluation and human resource in sport event industry.

This course is designed to provide students with full knowledge and concise overview on the latest theories and thought in the field of services marketing. The marketing of services is different from the marketing of goods. This difference become critical when tourism is concerned fully on service related nature. Service marketing is clearly a crucial issue today, in an era when marketing theory is dominated by the concept consumer-or market-led marketing, where organization must meet the demands of their customers if they are to thrive and excel in the market place. The tourism organizations (tourism providers) normally face difficulty in fulfilling these tasks unless they understand fully well on how to strategize their services marketing. The course focuses its discussion and analysis on theories and concepts of services marketing so that students will be able to develop strong knowledge on the foundations of services marketing, managing the service outcome, and services strategies. Students are also expected to be able to examine specific case studies that related to services marketing in tourism. Students must work together in teams to define problem, develop solution plan, produce and demonstrate the outcomes and present their work using written and oral reports.

This course provides students with an overview of heritage. The class will examine the definitions, principles, and practises associated with heritage management. It also explores the interactions between heritage and tourism. In so doing, the management aspects of heritage resources are studied. The course also covers the demand side in heritage tourism industry that covers visitor characteristics, motivations, needs and demand patterns. To strengthen the understanding of heritage, various issues are addressed; the like of interpretation, authenticity, commoditisation, ownership, as well as the future of heritage management nationally and globally.

This course is designed to broaden and deepen students knowledge in tourism foundation subject area that is of concern to practitioner. The course will enable the students to develop thinking ability as well as acquiring tourism knowledge through evaluating and explaining current issues critically. Students will also be able to utilise knowledge accumulated from earlier courses and develop frameworks to discuss and evaluate current issues surrounding tourism. Class time focuses primarily on the assigned readings and tasks. The development of effective communication skills, both written and oral will be emphasized through class discussions and written assignments.