DC221 OEEM6013 KUMP A Economics for Business

Economics for managers is about the application of economic theories and tools to problems faced by business managers in the private, public and not-for profit sectors. It integrates the principles and tools of economic analysis with managerial decision-making. It covers optimisation of resources, demand and supply, production and costs, market structure and the role of government regulation in balancing business and societal goals. Students will learn the economic approach for solving business problems and develop the capability to evaluate policies, production and pricing alternatives for business and government.