This course aims to expose students to the concepts, issues and applications of sociological perspectives on event management. It is intended to develop in students an awareness of the sociological dimension of event management. The topics of discussion include social values, institutions and organisations that provide the social context of event management. The basic premise of the course is that in any social situation, especially in multicultural society such as in Malaysia, there may be many contestable issues surrounding an event because different ethnic groups may react differently to the staging of the particular event. A professional event manager must be able to gauge the acceptability of an event to the local public.